Festive sales on e-commerce platforms have made a strong start with the first 48-hour sales trends in line with record number estimates for this year’s season, according to Forrester. Flipkart and Amazon India saw most new shoppers coming from non-metros and wider adoption of consumer-financing products like EMIs to make these purchases.from Business News: Latest News on Business, Stock Markets, Financial News, India Business & World Business News https://ift.tt/34aAaSo
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